Andrews previously founded Social People a strategic digital agency that was acquired in 2013. Social People worked with clients like Nike, Beats By Dre, and Lexus on global social media initiatives. In 2009 Andrews created #BeatCancer an online movement to raise awareness and micro fund raise for Cancer research. Launched over a dinner idea #BeatCancer garnered the 1st ever Guinness World Record for social media mentions and most importantly raised $70,000 for cancer charities in 24hrs via Twitter.
Before launching Social People, Andrews was Vice President, Ketchum PR and launched their initial global social media practice area for clients Monster.com, FedEx, GeekSquad, Nokia, Wendy’s and Newell Rubbermaid. In 1999, Andrews built and sold email newsletter SoulPurpose.com to UBO a digital entertainment company. At the center of the NYC dot-com boom the company went on to raise $40m and hire 320 employees in 15 months. Soul Purpose and Andrews were both featured in the Wall Street Journal. Andrews formative years were spent as a senior marketing executive at Columbia Records in the mid 90’s, helping artists like Nas, The Fugees, Destiny’s Child and Lauryn Hill become household names.
James Andrews has been a keynote speaker globally in Dubai, Tel Aviv, Abu Dhabi, Sao Paulo, Oslo and Jerusalem and was named to the Ebony Power100 list. He can be seen as a contributor on CNN, Fox and CNBC discussing digital trends and startups. James Andrews attended UCLA, grew up in Palo Alto, CA and is on the board at Univ. of Miami, Frost School of Music as well as Uncharted Play, a renewable energy company involved in a number of early stage developments in Africa.